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Academic Achievement

Educational Qualifications:

2004 Master of Design Management, UNITEC

1967 Diploma of Industrial Design, Wellington Polytechnic School of Design

1962 University Entrance, Wellington College

Professional Recognition

2004 Outstanding Achievement Award for ‘lasting and valuable contribution to the standard of New Zealand design’, DINZ Best Awards

Professional Membership:

2002 – Professional Member, Design Management Institute

1991 – Fellow, Designers Institute of New Zealand

1979-91 Fellow, New Zealand Society of Industrial Designers

1970-79 Member, New Zealand Society of Industrial Designers

Continuing Professional Development

Recent participation in CPD:

2002 Managing Innovation and Creativity – DMI seminar, Boston

2002 Creating the Perfect Design Brief – DMI seminar, Philadelphia

Research, analysis, and presentation to education
and business audiences

Commissioned research /writing:

2007-08 Brand Strategy project for group within the horticulture sector                                            

2006 Researching and writing a book about New Zealand cultural history as expressed through the manufactured product.

2005-06  Whangarei District Arts Culture and Heritage Strategy – planning, researching, consulting and writing (with Helen Schamroth).

2005  Iconic Hew Zealand Designs and New Zealand Design Leaders – summaries for the Icehouse Profit by Design education programme.

2005 The Creative Continuum: tracing the trajectory of New Zealand design – a seven chapter series for the Better by Design website.

2004 Enabling Environmentally Effective Product Design – Phase One: Drivers, Deeds and Directions in New Zealand Industry and Tertiary Education – scoping study for Ministry for the Environment

Selected lectures, papers, workshops:

2009  Whakairo Follows Function – lecture re NZ’s Maori design heritage, Unitec.

2008  Isolation Nation: design at the ends of the earth – paper to Design…ed conference.

2006  The DaVinci Mode: drawing on know how – public lecture Auckland Museum.

2004  Modernist to Mod: New Zealand industrial design in the context of ‘me-too’ non-conformity in a protected economy with a proactive designscape – paper to The Seventies in New Zealand: A Decade of Change conference at Museum of New Zealand Te Papa

2004 Design, Discovery and the Dissatisfaction Driver: digging beneath the tool-making animal –paper to the 4th International Conference on Design History & Design Issues, Guadalajara, Mexico

2004-08  Design History of Aotearoa – 14 week paper for second year Bachelor of Product Design, Unitec

2003-08 Design History – 14 week paper for first year Bachelor of Product Design, Unitec

2003-05 Tools for the Creative Workshop – lecture/workshop with Master of Business Innovation and Entrepreneurship students, Unitec

2002 Defining Design Thinking – paper to a DINZ seminar in Dunedin

2002 Defining Design Thinking: The Distinguishing Factor in the Design Managers’ Approach to Strategy – paper to the DMI International Academic Forum, Boston

2002 Design Art and Design Leadership – two lectures at Whitecliffe College of Art and Design

2000 The Case For a Design(ed) Manifesto – a working paper to a tutorial at the DMI Forum, Frankfurt. Also to British Design Council staff, London.

1999 Manifesting Ourselves in the Face of Globalism –delegate’s paper to Sydney Design ’99 Conference (short version published in PRODESiGN)

1991 The Industrial Designers' contribution to Total Quality Management – paper to a two day TQM seminar in Auckland

1990-95 Devised/presented lectures and workshops:
Creative Career Paths - at three different venues
The Design Relay - at two different venues
Design of Delight - Christchurch Polytechnic
Prospering on Purpose - Massey University
Co-devised and presented lecture re NZ’s bi-cultural expression through art, craft and design:
Creating the Collective Culture - at seven different venues in NZ
Beyond Sheep in Red Socks - at DIA meetings in Syd and Melb

1989 Art Educators Conference, Christchurch, presented lecture/ workshop on the relationship of design education to art and craft education

1989 Represented the design profession at a one week working party on tertiary design education coordinated by Dr Ray Thorburn

1988 Guest speaker at a dinner for delegates at a national tertiary design education conference

1988 Devised and ran Timeggs 88 - ATI Foundation Studies Course

1979 Presented paper: Exporting Excellence to an Is Your Product Ready for Export? seminar held in conjunction with the Export Services Fair

Professional Experience

Career Path:

1992 – CREATIONZ Consultants – partner/designer – working with partner, Helen Schamroth, offering consultant services in industrial design, graphic design, design management and creative strategy

1991-92 Seven Dimensions (NZ) – marketing video based business training programmes – assisting partner to prepare her business for sale prior to forming CREATIONZ

1988-91 Designers Secretariat (office of NZSID) – inaugural Executive Director – taking time out from the front line to lift the profile and performance of practising professional designers

1985-88 DesignSource – director/designer – sole practice as an industrial and graphic designer

1979-85 Designforces – co-director/designer – in partnership with Michael Penck and Murray Pilcher and staff offering services in industrial design, graphic design, interior design, exhibition design and model making

1973-78 Marks and Smythe Designers – co-director/designer – in partnership with Charles Marks and a small staff offering services in product, graphic, interior, and exhibition design

1969–73 Environmental Research / JASMaD Architects – Senior Designer – undertaking product, graphic, interior, and exhibition design projects

1967-69 Fisher and Paykel – Industrial Designer with the Development Division – working on white goods design as well as some medical and capital equipment; helping to establish industrial design as an integrated component of the product development process at F&P

1964-66 Wellington Polytechnic School of Design – full-time student

1963 National Publicity Studios – Junior Artist – learning the technology and process of commercial art, in the context of promoting New Zealand, and discovering why I needed to go to design school

Teamwork and Leadership

Elected Office:

2003 Co-chair Treasury of New Zealand Craft Resources Trust Board

1994-96 Council Member, Designers Institute of New Zealand

1976-79 President of the New Zealand Society of Industrial Designers

1966 President of the Design Students Association

1965 President of the Wellington Polytechnic Students Association

Appointed Office:

2002 NZQA Panel member Otago Polytechnic Bachelor of Design (Product)

1992 – Advisory Committee member AUT Graphic Design degree

1995-97 Development Committee member UNITEC Masters Degree in Design Management

1990-92 Advisory Committee member Central Institute of Technology Interior Design Course

1990 Review Committee member Hawkes Bay Polytechnic Art/Craft/Design Course

1988-91 Member N Z Post Stamp Design Council

1986-87 Member New Zealand Industrial Design Council

Selected examples of teamwork and leadership:

2002 Initiated a networking event involving NZQA panel, Dunedin officers of Industry NZ and the Economic Development Officer of the Dunedin CC

1995 As a judge for the Best New Zealand Design Awards, proposed theestablishment of the John Britten Award for Design Leadership

1995 Initiated and organised Design Dialogue – an event in which practicing designers showed new Minister of Trade and Industry David Caygill how designers could contribute to economic growth 

1979 Initiated and organised The Next Step: by default or design - the NZSID conference held during Export Year

1967 - Involvement in a great many design projects involving cross-disciplinary teams.