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Communicating through visual media
Ideally specific communication design projects are established in the context of a well developed design or brand strategy. The generic CREATIONZ design process is as follows:

Pre-design phase

Initial intention:
A wide-angle, open-minded approach to defining the purpose of the communication leads to a comprehensive, challenging, mind-expanding statement of requirements for achieving success – including emotive, intangible factors – to align the pre-search phase.
Preparation for the journey into unknown territory involves expanding empathy with stakeholders, understanding the context in which customer choices will be made and ROI will become tangible.
Performance criteria:
Revisiting the initial intention in light of the pre-search leads to a simple checklist of performance criteria that makes complexity visible and accessible, aligns the creative process and facilitates evaluation.

Concept Design Phase Conception:
Design thinking and creative processes are employed to generate original concepts that meet agreed performance criteria.
Presentation/evaluation/presentation ..:
Creative dissatisfaction drives the process of mocking-up and trialing ideas, assessing them against performance criteria, re-thinking, etc.
Choosing direction:
Concepts capable of meeting or exceeding criteria, and which have cross-disciplinary support, are selected for further development.

Concept Development Phase Elaborate/refine:
The selected concept(s) are fully resolved in terms of market effectiveness, brand integrity; budget, etc. – ie: the agreed criteria.
If appropriate, testing and evaluating are used to anticipate performance in the field. This usually leads to reviewing detail design or even the concept.
Finished artwork and detailed specifications are prepared to ensure the developed concept is honoured and the original intention is realised in each manufactured product delivered to the market.

Implementation phase Produce material:
Designers should have at least a monitoring role in shepherding their creations through the process of realisation. It is the final product that must deliver performance in the field.
Evaluate performance:
Assessment of performance in practice informs quality management, design modifications, fine-tuning and continuous improvement.

CREATIONZ approach

We believe that the best results are achieved by synergetic teamwork. CREATIONZ either adds its skills to the client's team or assembles a hand-picked team tailored to the project.

CREATIONZ has developed tools that allow team members to participate in the design process from their own positions of strength.