Masterminding synergetic manifestations
Branding is more than a name and a logo. Branding must be a strategic investment in generating positioning, perception building and positive customer experiences. Each manifestation, eg: products/ services, environments and communications, must that add up to more than the sum of their parts. |
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| Brand Audit |
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Evaluating current performance in building brand equity.
The audit can establish current practice and performance in:
- forming the vision and values that underpin the brand;
- positioning products and services for competitive advantage;
- building brand value at each phase of customer experience;
- integrating brand strategy with organisational strategy;
- developing resources to generate brand leadership.
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| Brand Manifesto |
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Building the generator of outstanding ‘manifestations’.
Involves creating an underlying brand philosophy and management process capable of generating competitive advantage including:
- clear core values;
- aligned vision, direction and action;
- enhanced perceived value of products and services.
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| Brand Manifestation |
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Creating outstanding ‘manifestations’ of the brand.
Involves designing specific manifestations of the brand, eg:
- verbal and visual identity;
- products, services and customer experiences;
- operational environments (internal and external);
- visual and verbal communications (internal and external);
that build perceived value and create competitive advantage.
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| Brand Tactics |
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A brand-driven, opportunity-specific creative response.
When unforeseen, and even unwanted, circumstances show up Brand Tactics can address the issues as opportunities for brand building.
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| Cross-cultural consultation |
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Honouring and valuing cultural heritage.
Sometimes the values and value of contemporary cultural identity and expression becomes relevant in product/service development and branding. CREATIONZ is able to draw on knowledge, experience and networks to move beyond 'treading on eggshells' while avoiding blundering in with hobnail boots. |
