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Informing, inspiring and enabling
Michael Smythe has developed and delivered education programmes for both design and business students. To enquire about prgrammes in more detail please email michael@creationz.co.nz |
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| Post Graduate |
The Design Driver: succeeding on purpose by wrighting design direction – a two-day Short Course which is scheduled to be deilivered at the University of Auckland School of Business in the second half of 2006. "Shape the future of your enterprise by understanding the power, potential and processes of design and how to set projects up for success within a strategic framework."
Tools for the Creative Workshop – a weekend lecture/workshop programme delivered at Unitec to Master of Business Innovation and Entrepreneurship students, and Graduate Diploma in Design Enterpise students in 2004 and to MBIE students in 2003.
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| Undergraduate |
Design History of Aotearoa – 14 week paper incorporating lectures, site visits, tutorials and assignments for second year Bachelor of Product Design, Unitec, first delivered 2004
Design History – 14 week paper incorporating lectures, tutorials and assignments for first year Bachelor of Product Design, Unitec, delivered 2004 and 2003
The Design Relay - a high-speed, hands-on, good fun one-day programme suited to the beginning of a foundation or first year course, designed to increase emathy with clients and confront students with the most important professional skill required for success in practice. First delivered in 1990.
Timeggs 88 - a 3D studio project for an ATI Foundation Studies Course in 1988, designed to make students consider the potential scope of design and the many possibilities that can be worked through - even when the brief seems simple.
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| Modules Offered to Business Students |
Contexualising Design
An interactive seminar in which the collective knowledge and experience of students is drawn upon to develop an awareness of where design fits alongside entrepreneurship, innovation, management, marketing, branding, etc.
INTENDED OUTCOMES: Students recognise the place of design in their own lives and begin to understand how it can contribute to successful enterprise. Students begin to understand how their discipline can work with design(ers).
UNDERSTANDING DESIGN AND DESIGNERS
- suited to business students needing to understand and engage with design as a means of generating business success, includes:
Defining Design
Designers, dictionaries, acts, apostles and observers are quoted. A range of approaches to design are identified. Engagement with the discourse informs a new working definition.
INTENDED OUTCOME: Students adopt a working definition of design as a starting point for their own development.
Defining Design Thinking
The discourse surrounding design research, design theory, design epistemology, design pedagogy and design ontology is explored and challenged, leading to a working definition of design thinking.
INTENDED OUTCOME: Students adopt a working definition of design thinking as a starting point for their own development.
Defining Design Process
The nature of design process is investigated and discussed. Each stage is identified afresh and examined in detail, including: intention, pre-search, performance criteria, conception, presentation/evaluation /revision, concept development. Working definitions are developed.
INTENDED OUTCOME: Students adopt a working definition of design process as a starting point for their own development.
Defining Design Management
The role of the design manager, and who should undertake it, is explored and discussed. Each student develops a working definition suited to their own intended relationship with design(ers).
INTENDED OUTCOME: Students begin an ongoing enquiry and develop their own working definitions of design management.
DESIGN DIRECTIONZ
- suited to students intending to contribute to building competitive advantage through the development of world-class NZ design.
Distinguishing Ourselves in the Face of Globalisation
Issues of cultural identity expressed through design are discussed in relation to global trends and our need to compete on international markets. This can be an overview or a more detailed series of lectures/seminars/workshops.
INTENDED OUTCOME: Students begin an ongoing enquiry and develop their own convictions about our designed direction.
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| Modules Offered to Design Students |
ORIENTATION
- suited to new groups of students getting to know each other and to understand some underlying factors about design process.
The Design Relay
A one-day workshop in which students role play the client, the brief writer, the concept designer and the presentation designer involved in a range of design projects. This is a high speed, energetic, enjoyable event with a serious purpose.
INTENDED OUTCOMES: Students empathise with the trauma/trust experienced by clients/employers in placing their needs in the hands of a designer. Students experience the skills required for effective design process and discover that clear communication is essential. Students get to know each other better while developing interaction and cooperation.
DESIGN BASICS
- suited to students inteding to become design practitioners – intellectual overviews provide a base for assignment based learning.
Defining Design
Designers, dictionaries, acts, apostles and observers are quoted. A range of approaches to design are identified. Engagement with the discourse informs the development of new working definitions.
INTENDED OUTCOME: Students begin an ongoing enquiry and develop their own working definitions of design.
Defining Design Thinking
The discourse surrounding design research, design theory, design epistemology, design pedagogy and design ontology is explored and challenged, leading to a working definition of design thinking.
INTENDED OUTCOME: Students adopt a working definition of design thinking as a starting point for their own development.
Defining Design Process
The nature of design process is investigated and discussed. Each stage is identified afresh and examined in detail, including: intention, pre-search, performance criteria, conception, presentation/evaluation /revision, concept development. Working definitions are developed.
INTENDED OUTCOME: Students adopt a working definition of design process as a starting point for their own development.
Defining Design Management
The role of the design manager, and who should undertake it, is explored and discussed. Each student develops a working definition suited to their own intended relationship with design(ers).
INTENDED OUTCOME: Students begin an ongoing enquiry and develop their own working definitions of design management.
DESIGN DIRECTIONZ
- suited to students intending to contribute to building competitive advantage through the development of world-class NZ design.
Distinguishing Ourselves in the Face of Globalisation
Issues of cultural identity expressed through design are discussed in relation to global trends and our need to compete on international markets. This can be an overview or a more detailed series of lectures/seminars/workshops.
INTENDED OUTCOME: Students begin an ongoing enquiry and develop their own convictions about our designed direction. |
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