ARTS STRATEGY creating cultural direction ARTS CURATING visual arts vision and direction ARTS EDUCATION informing, inspiring and enabling ARTS WRITING researching, analysing, reflecting, recording MIXED MEDIA ART making art, fulfilling commissions       DESIGN STRATEGY devising differentiated direction BRAND STRATEGY masterminding synergetic manifestations DESIGN DIRECTION developing/applying the design drivers DESIGN MANAGEMENT (see design direction) PRODUCT DESIGN creating competitive advantage GRAPHIC DESIGN communicating through visual media       DESIGN HISTORY tracing our creative trajectory DESIGN RESEARCH exploring performance and potential DESIGN EDUCATION informing, inspiring and enabling DESIGN WRITING researching, analysing, reflecting, recording

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